Creative Campaigns

This page showcases the range of projects I’ve worked on — each one different, but all built with the same focus: creativity, strategy, and execution. I’ve learned to wear every hat in the process — from research and campaign planning to design, content creation, coordination, and cross-platform management.

These campaigns reflect my ability to bring ideas to life from start to finish — blending strategy with storytelling, and turning vision into results that connect with people. ALWAYS GROWING.

The Social Playlsit

The goal was to grow engagement, build community, and spotlight independent artists while keeping fans informed on the latest music and industry news. I managed content strategy and cross-platform coordination to keep posts consistent and authentic to the brand’s voice.

Through community-focused storytelling and interactive posts, engagement steadily increased, and The Social Playlist built a stronger connection with its audience.

Big Gumdrop Outdoors

The goal was to educate students on the outdoors while building brand awareness and engagement. I organized content through a structured calendar in Google Sheets to keep posts consistent and strategic.

Within one month, engagement grew 15% and reach increased 30%, showing how planned, creative storytelling can drive real results.

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Junior Achievement

The goal was to boost community engagement and strengthen Junior Achievement’s online presence. I created branded graphics in InDesign, organized posts through a detailed content calendar, and managed email marketing with Constant Contact.

By tracking analytics and refining strategy, engagement increased 46% across Facebook and LinkedIn.

Wrigley BBQ & Grill

The goal was to build a unique social media identity for Wrigley BBQ & Grill and connect with the local community. I created the brand’s logo and menus in Canva, coordinated collaborations with nearby businesses, and developed a niche content style that stood out online. Within two weeks, the page gained 200+ followers and saw a 120% increase in media traction.

CLIENT
ACHIEVEMENTS.

EXCEED
GOALS.

CONSISTENCY.

WE
LOVE
KPI'S.

FREE
LANCE &
CONSULTING.

1 / @asolarebnb — Airbnb Property

Built the brand’s digital presence from scratch by creating Instagram and Facebook pages, designing a website with visuals and inside footage, and planning scheduled content to keep guests engaged. Organized events and activities to boost visibility and interaction.

LINK TO THE WEBSITE I CO-CREATED

2 / @laidbyminah — Small Business

Developed branded graphics and templates to create a clear niche and identity. Consulted on marketing strategies that led to a 2,000+ increase in profile visits within the first month.

3 / @jademcdonald — Athlete

Helped create and direct content for NIL partnerships. Used analytics to build strategies for audience growth and advised on blending her NIL brand with her day-to-day content.

4 / @zanaewoods — Athlete

Consulted on NIL content strategy and creative direction. Focused on authenticity and growth through personalized Reels and TikToks to strengthen her personal brand.

5 / @nebraskarugby — Sports Club

Created branded graphics and templates to maintain consistency across platforms. Consulted on marketing strategies that drove a 100,000+ increase in profile visits within three months.

6 / @afrikanspeoplesunion — Student Organization

Collaborated on event concepts, designed promotional flyers, and led social media outreach to grow engagement and visibility across campus.

7 / CIMBA Social Media Ambassador

As a CIMBA Study Abroad Ambassador, I focused on sharing authentic student experiences and bringing campus life abroad to social media. I created weekly Instagram vlog posts (4x), led a CIMBA Story takeover, and produced an Instagram Reel to highlight the program’s culture and community. Along the way, I gained 50+ personal followers, captured over 100 candid photos, and collaborated with other ambassadors to brainstorm creative ideas and strengthen the program’s digital presence.